Search Engine Optimization (SEO)

According to Bruce Clay, a well known and highly regarded search engine optimization practitioner, "The objective of Search Engine Optimization (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site".

Proper and effective web site design that strives to go beyond a simple brochure should also be effectively constructed to optimize your sites visibility on search engines such as Google.com, Yahoo.com and Live.com as examples. After all, if your site ranks on the third or fourth page you won't be getting any hits?from those organic listings.

Zonegig Design takes a very methodical approach researching keywords that are applicable to your industry and that your target audience would use in their search. Think of this process as linking the users needs through the search engines with your content. Having the right content structured in an ethical way to ensure good placement is critical.

Every company would like to be ranked number one. We can't promise this, and be wary of any firm that does. Search engines change ranking criteria regularly and it takes work to tweak web sites to put their best foot forward, so to speak.

Zonegig Design uses our knowledge and experience to help you move higher in the rankings. By paying special attention to page titles, page tag descriptions and keywords and where keywords are utilized in body text and styling, we can assist you in improving your ranking.

This is the organic side of SEO.

We can also assist with "paid placement" or CPC (cost-per-click) side of SEO. You may know this. for example, as Google AdWords, small text-only adds that appear on the right column of the Google website or on other websites that advertise Google AdWords. We can also assist you with promoting your site there.